CTA is an abbreviation for a Call to Action. The Reveel CTA includes a text ‘hook’ that features a compelling reason for audiences to use Reveel and instructions on how to use Reveel.it for either print or digital media.
A Reveel CTA looks like this:
The CTA is your opportunity to convert inspiration generated by an image, into reader action, tempting readers with exclusive content or information that answers a question that is at the top of their mind.
If your CTA will be applied directly on an AD, use the graphic asset that has “Go to www.Reveel.it and scan this ad” in the second line. If you have multiple small ads (that can not have their own CTAs applied on) on your page, or if you have an editorial content (for an example article etc,..), or other different promo materials (such as flyers for only one brand), use the graphic asset that has “Go to www.Reveel.it and scan this page” in the second line.
No other part (except the first line) of the CTA should be modified as we’ve found that it is the best way to convey instructions on how to Reveel a page.
Some engaging CTA copy examples:
SAVE 20% – GET COUPON CODE
SHOP THE LOOK ONLINE
PREVIEW FEATURED LISTINGS
VISIT US IN SOHO
CTA copy is limited to 33 characters. The first line is always in Open Sans bold (ALL CAPS), while the second line has only the link in bold. You must always use the hand icon next to the CTA copy.
If you require other assets or have questions, drop us an email, email@example.com
– Phrase it so it conveys a compelling message
– Position it so it can be instantly seen
– Pop it off the page
View a wide variety of Reveel CTA examples in our Demo Magazine.
For left side placement, use the “left alignment” option. For right side placement, use the “right alignment” option.
– A full-page promotion within the first 10 pages that provides clear instructions on how to reveel media, and what the benefits are. We offer different versions for print and digital (click vs. scan).
– Small page fillers with abbreviate instructions that serve as a reminder when space is available.
– Mention on the front cover that entices your readers to learn more.
However, to increase your click through, you can customize the background of the CTA to standout. Color variations may include a shaded background, or graphic elements.
The minimal dimensions of CTA line art are 6.5 mm wide by 10 mm high.
Or in the Dropbox folder that we will set up for you. We recommend saving the url link or the assets onto your computer.
Images for standard landing page tiles should be a ratio of 1:1 and at least 720px.
Images for directory listings in a Reveel landing pages should be a 16:9 ratio (1280 x 720 px – wide screen).
Campaign image tiles should be in the ratio of 16:9 (1280 x 720 px – wide screen).
Send an email for “Help!” to firstname.lastname@example.org and we will figure out the best solution for you.
We will try to respond to your email as soon as possible. Our creative department is available from 5:00 AM EST – 1:00 PM EST.
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