Reveel does not measure display media performance and viewership
No more than a publisher can say that every magazine they printed was read. Or that every ad was viewed. People will naturally skim through a magazine (or view other media) and only pause to absorb or respond if they’re interested in the material. Consider if you’re a rock climbing aficionado, or are in to hand crafted beer, energy efficient furnaces, snakes as pets or designer couture. You get the picture.
Reveel measures the engagement of high intent consumers
Reveel supplements typical impressions of display media with the ability to for people to explore, learn and buy. As such, we measure the engagement of these high intent consumers, period. They’re the select few who express genuine interest in media that is sufficiently compelling for them to pull out their mobile device, enter Reveel.it and scan the media. Consider further that these same people are hungry for more information (the most clicked content) and subsequently exercise convertible actions that generate leads and potential sales: Click-to-call, find a store, get a coupon, chat with the brand or retailer, request more information, sign-up to receive emails, make a reservation or buy online. We average 2.5 clicks per Landing Page. Many Reveel Landing Pages exceed three clicks per Landing Page.
Reveel multiplies media engagement
Reveel ads typically receive more than one page view per individual. That means that people are subsequently viewing the same ad more than once, yielding multiple impressions, long after they viewed it the first (and often only time) from conventional media. And unlike Reveel, media outlets charge for those subsequent impressions in other channels. Some people even share Reveel Landing Pages with others, either directly through text or email or indirectly by virally posting them on social media, generating further audience interactions. By bridging the gap from print to digital, we multiply the engagement of print, digital, OOH, video and broadcast media.
Reveel makes measuring the audience response to specific ad creative and digital content easy
The Reveel Call to Action displayed on media is the hook that draws the readers attention to take the logical next step to Explore, Learn and Buy after viewing an ad. The Reveel Landing Page presents multiple options to satisfy a range of potential reader interests related to the media they viewed. Since we track the response of both Landing Pages and individual Calls to Action on the Reveel Landing Page, it presents an opportunity to perform split tests of the CTA displayed on the media and the content on the Landing Page across media channels, using the same or different creative. It also creates the opportunity to fine tune Landing Page content on the fly if it’s discovered that specific content does not draw a meaningful audience response.
No click fraud
One hundred percent of our audience interactions are volunteered and published only through official media channels controlled by publishers, there’s never any click fraud. Advertisers would be hard pressed to achieve the same in digital channels.
Reveel enables media outlets to know where to focus their sales efforts
By measuring audience interactions to advertisements, media outlet sales executives can use top performing ads as a guide to focus their efforts ads that are of specific interest to their audience. In doing so, they can then retain advertisers, increase placements per advertiser and sell more advertisers, involving more media channels and increase revenue per advertiser.
Reveel enables publishers to know what editorial content readers want most
By measuring audience interactions to editorials, publishers can use top performing editorial content as a guide to focus their efforts on content of specific interest to their audience. In doing so, they can then retain and build their readership with relevant content as their audience evolves over time and they can readily test response to new types of content, formats, etc.
Reveel’s monthly report
Click here to view a sample AD report.
Click here to view a sample PUBLISHER report.
Activity is tracked from all print and digital sources and includes:
• Total page views
• Total CTA clicks per page
• Average page views per session
• Average CTA clicks per page
• Click distribution by CTA type
• Click distribution by CTA position on page
• Unique sessions per page
• Average session time (coming soon)
Alternately, information can be made available in CSV format upon request.