Frequently Asked Questions

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Last updated: 05/04/2018


Explore, learn and buy with Reveel


Reveel Technologies is the first company to develop a media discovery platform that allows audiences to explore, learn and buy from any form of visual media (print, digital, video and broadcast TV).

Reveel’s media discovery platform allows any media owner – TV operators, movie studios, producers, publishers, brands or their ad agencies – to append additional content to media shown on TV, in print, online or in-app to increase engagement, conversion and revenue by seizing the moment of audience interest and converting it into measurable action. Reveel’s media authoring platform is accessible via the cloud or as a full service provided by Reveel.

Reveel empowers media owners to tell a bigger, more connected and immersive story, featuring original or third party content to drive 1) audience engagement through related information, videos, interviews or other bonus material, and 2) conversion-related actions, e.g., make a purchase or donation, place a booking, get directions, call, chat or email. Audiences can also download and save coupons to mobile wallets using coupons produced by Reveel’s comprehensive, integrated coupon system. The possibilities are endless.

When audiences see a Reveel call to action on media that invites them to discover more, they are instructed to go to www.Reveel.it on their mobile browser to scan print, OOH or broadcast media or click on digital media in social channels, on websites, in emails or in video.

Whether you use Reveel’s mobile web or native mobile app, website or video plug-ins or build your own solutions using Reveel’s SDKs, content owners can drive more engagement and revenue on every visual media channel.

Reveel is based in San Francisco, CA and is backed by Silicon Valley venture capital firm, Cervin Ventures.


Reveel provides a turnkey media discovery platform that supports all types of visual media. Our technology is just one part of a total solution that includes:

• Media production including digital fingerprinting of images and video and copywriting for Calls to Action (CTAs)
• Landing page creation including corresponding curation of content from a brand’s official media sources
• A suite of tools for audiences to engage media and enjoy the same experience across media channels, including:
Reveel.it mobile web app for print, OOH and broadcast TV media (no download required!)
Reveel Digital to publish and track engagement across digital and social media channels
Reveel Web plug-in to automatically make images on websites interactive
Reveel Video plug-in for video players
Reveel SDK to enable customization and creation of your own branded mobile web or native mobile app experience powered by Reveel

• Online insertion orders to request, create, edit and approve Reveel media that includes automated acknowledgements
• A vast library of graphic assets and accompanying specifications to brand all types of media in order to generate audience awareness that includes cover page callouts, Reveel promotions of all sizes from fillers to multi-page spreads, and individual Calls to Action for application to specific media content
• Detailed reporting of every audience interaction by media channel
• A comprehensive suite of sales tools accessible online including video demo, email campaigns, sales flyers containing sample media, sample reports and more
• Sales training to help sell the Reveel service to advertisers

Features & benefits


Key features of Reveel’s service

• Turnkey online platform makes omnichannel media easy (self serve or full serve)
• Create a landing page once, publish it across media channels, view it on any device, measure it all
• No app to download for use with print, OOH and TV media
• Leverage existing media and content (curate instead of create)
• Increase engagement with up to five calls to action
• Measure audience response across channels
• View on mobile and desktop devices
• Affordable for every advertiser
• No fixed or upfront fees
• No click fraud

Benefits to advertisers

• Measure media across all channels (print, digital, OOH, video, TV)
• Qualify and convert high intent consumers
• Enjoy higher engagement and conversion rates
• Deliver an instant omnichannel media experience
• Save production time by leveraging existing creative
• Track conversion without toll free nos. or vanity urls
• Get 100% Premium traffic with no click fraud

Benefits to media outlets

• Attract and retain more advertisers
• More ways to sell and add value to advertisers: print, digital, social, web, email, TV and video
• Sustain or increase ad rates
• Increase ad placement frequency
• Enjoy higher engagement and conversion rates
• Deliver an instant omnichannel media experience
• Save production time by leveraging existing creative
• Measure media across all channels (print, digital, OOH, video, TV)
• Know which clients to sell based on audience response
• Know what content customers enjoy engaging the most
• Track conversion without toll free nos. or vanity urls
• Get 100% Premium traffic with no click fraud
• Sell more, earn more!

Benefits to agencies

• Measure media across all channels (print, digital, OOH, video, TV)
• Qualify and convert high intent consumers
• Enjoy higher engagement and conversion rates
• Deliver an instant omnichannel media experience
• Save production time by leveraging existing creative
• Track conversion without toll free nos. or vanity urls
• Get 100% Premium traffic with no click fraud

What types of media can use Reveel?


How to view a Reveel landing page from print media

From your mobile device’s browser, go to ww.Reveel.it. There’s no app to download. Press the ‘SCAN NOW’ button to activate your camera. Hold your mobile device flat above the image that displays a Reveel.it call to action, fill your viewfinder with the image.

Your photo is immediately sent to Reveel via the Internet and matched with the image uploaded to Reveel in advance by the media owner and stored on Reveel’s server. When Reveel identifies a match, your mobile device will display a corresponding Reveel landing page specified by the owner (advertiser or publisher) of the media.

Click here to watch a short video example.

How to view a Reveel landing page from digital magazines

When you see an advertisement or editorial in a digital magazine, click on the www.Reveel.it link displayed on the page or click on the image if the image has also been activated as a clickable object.

Click here to view a sample digital magazine.

How to view a Reveel landing page from social media ads and posts

Reveel provides a URL to your landing page that may be applied to any social media channel as a measurable click-through experience from any post. Create one landing page and leverage it across media channels. An additional fee may apply for magazine advertisers who subscribe to Reveel’s service through their publisher.

How to view a Reveel landing page from digital ads

Reveel provides a URL to your landing page that may be applied as a measurable click-through experience. Create one landing page and leverage it across media channels. An additional fee may apply for magazine advertisers who subscribe to Reveel’s service through their publisher.

How to view a Reveel landing page from images or text in email campaigns

Reveel provides a URL to your landing page that may be applied as a measurable click-through experience from images or text. Create one landing page and leverage it across media channels. An additional fee may apply for magazine advertisers who subscribe to Reveel’s service through their publisher.

How to view a Reveel landing page from websites

Reveel provides a URL to your landing page that may be applied as a measurable click-through experience from images or text. Create one landing page and leverage it across media channels. An additional fee may apply for magazine advertisers who subscribe to Reveel’s service through their publisher.

Coming early 2018, Reveel will further automate the process by providing a website plug-in that will enable website vistors to view a Reveel landing page from any image on a website that contains Reveel-enabled media.

How does Reveel work?


All media that uses Reveel’s service includes a Reveel Call to Action (CTA) displayed on the media creative or in the case of a magazine, it may be displayed in the corresponding masthead (header). The CTA includes a ‘hook’ that features a compelling reason for audiences to use Reveel and instructions on how to use Reveel.it for either print or digital media, as shown in the following print media example:

CTA_zoom

Additionally, magazines are required to include the following promotional information in their magazine:

Cover callout – Alerts audiences about the use of Reveel

Promotions – Provides complete, basic overview of Reveel, how to use it and benefit to audiences (separate versions for print and digital editions)

Fillers – Reminders to use Reveel, etc.

The materials above are available in a variety of sizes and styles and may be further customized to suit the aesthetic of the magazine.

Click here to view a sample magazine that includes a variety of promotional examples.

Reveel only recognizes media creative that has been uploaded to Reveel’s server and digitally fingerprinted by Reveel.

Reveel digitally fingerprints media creative by segmenting it into uniquely recognizable objects that have contrasting shades, e.g., products, people or other objects displayed in the creative. This allows users to snap a photo of virtually any part of an image.

To recognize an image, audiences must hold their mobile device level above the image and press the ‘SCAN NOW’ button. Mobile device cameras can then be rotated in any position to scan a photo – even sideways or upside down!

Reveel’s image recognition is highly effective and works on virtually any image, but there are a few limitations to consider:

Images with insufficient contrast – There must be discernible contrast between objects displayed in an image. For example, if an image is mostly all white or all dark without any variations in contrast between individual objects, it may not be recognizable at all.

Text – Reveel does not recognize text.

Image size – We recommend that print media images not be less than 2” square.

Blur – If an image is fuzzy, blurred or distorted, which could in turn limit contrast between objects, it may not be recognizable.

If there are any questions about Reveel’s ability to recognize a specific image, email your image to adservices@reveel.it and request a review.

The same basic rules apply to snapping a photo of media using Reveel.it as they do for taking a quality photo with your camera.

Motion – If you move the camera while snapping a photo, it may send Reveel a blurry image and it will unlikely be recognized. Hold ‘er steady!

Camera angle – Reveel is much more effective when your mobile device is held flat above and directly facing your media. Tipping your phone at an angle may result in the media not being recognized.

Lighting – Ensure the image is suitably lit and avoid high contrast shadows on the media.

Glare – Avoid ‘hot spots’ created by bright light on glossy media.

Internet connection – Ensure you have a reliable and strong Wi-Fi or cellular data connection. If using a cellular connection, Reveel may have difficulty recognizing images if you are concurrently talking on the phone.

If magazine publishers provide Reveel their entire magazine in PDF form during Reveel’s production process, we attempt to track when readers snap a photo of content displayed in magazines even if no corresponding CTA is displayed on the printed page. In these instances, Reveel will recognize the image but display a message to viewers indicating that the image was recognized by Reveel but no corresponding content is available. The activity is tracked and reported by page so publisher sales teams share this information with advertisers to encourage them to participate in the Reveel program.
Reveel.it supports the following mobile device operating systems and browsers:

iOS

• Safari (Scan mode)
• Firefox (Photo mode)
• Chrome (Photo mode)

Android (Scan mode)

• Safari
• Firefox
• Chrome
• Samsung Internet

Other browsers and device operating systems may be suitable for use with Reveel, but are not tested to ensure compatibility.

There is a slight difference between Reveel’s user experience on iOS and Android devices and using different browsers. See below.

Scan mode
Applies to iOS v11 using the Safari browser and all Android devices
After pressing the ‘Snap a Photo’ (camera) button, the camera’s viewfinder is displayed along with a horizontal orange line that moves from the top to the bottom of the screen. The camera continuously ‘scans and sends’ images to Reveel until the image is recognized, the action time out or you cancel the action. As soon as an image is recognized, your mobile device displays a corresponding Reveel landing page.


If Reveel.it experiences a system error while attempting to activate your camera in Scan Mode, your mobile device may automatically switch to Photo Mode to allow you to continue (see description for iOS v10 or earlier above).

Photo Mode
Applies to iOS v10 or earlier, any iOS device that uses Chrome or Firefox browsers or if Scan Mode fails
After pressing the ‘Snap a Photo’ (camera) button, the camera viewfinder is displayed, which automatically defaults to ‘Photo’ mode. Press the camera button to snap a photo of the desired image. Next, the camera displays two options: Retake and Use Photo. Tap on Use Photo to send the image to Reveel, and when recognized, your mobile device displays a corresponding Reveel landing page.

Media design considerations


Creating and placing your CTA on your media must consider the three P’s described below to be successful. Media that conforms to the following can achieve up to 10X the audience response!

Phrase it so it conveys a compelling message – Display the most valuable, relevant and actionable message that necessitates scanning or clicking on the media to obtain content not shown in the display ad. Your success in attracting audience response starts with the Reveel Call to Action (CTA) displayed on your media creative that conveys an actionable ‘hook’ to inspire viewers to further engage using Reveel. Encourage audiences to experience your offering by taking a virtual tour, previewing photos, viewing value-added content, chatting with your brand or accessing content exclusively available via Reveel, e.g., offers or coupons. If your ad says it all, invite people to take action: Reserve, book, buy, enter to win, call, find a store, sign-up, and more. DO NOT repeat what’s already obviously stated in the media creative or any information that can be readily extracted from the media creative without using Reveel’s service.

Position it so it can be instantly seen – Placement in a conspicuous location, preferably at the top of the display ad and/or in negative (open) space so it does not compete with surrounding copy or objects.

Pop it off the page – Make it stand out relative to the color, size and proximity of other headings and objects in the display ad. Apply a high contrast background to compensate for lack of negative space, or ‘busy’ images or backgrounds that make the CTA less visible.

CTA_zoom

Click here for complete CTA specifications.

Reveel accommodates any creative design, but there are a few things to consider that can improve your audience response rate. While conveying specifically relevant information in your media creative is a good thing, too much information can discourage audiences from engaging in your ad or confuse them.

When using the Reveel service, we recommend that you eliminate or reduce the size and visual emphasis of the following:

Social media icons – These are of no particular value unless you state a specific reason to visit these sites. Asking audiences to Like or Connect with your brand is a post-experience action and ads generally serve the pre-experience phase of the customer journey.

Home web page addresses – Audiences inherently will look to the bottom of a page for a web address, so it can be minimized. Web addresses are generally only meaningful if they also include a reason for the viewer to visit the site (Reveel does this by default with every call to action because content links to your website).

Tel nos and addresses – They just need to be visible, they don’t need to be overwhelming. We provide a Click-to-Call function and ability to support multiple location addresses PLUS maps and directions, so if these are relevant, providing maps and directions can be excluded from the media creative.

Large format supplemental content – Make more space available for your primary marketing message by directing audiences to Reveel.it to leverage details that require additional space (e.g., event calendars, live music schedules, daily deals, specials, menus, maps and directions, tear-out coupons with fine print, etc).

Coupons – Reveel allows advertisers to create mobile coupons online and allow consumers to save them to their mobile devices. No need to carry the magazine around or risk losing a tear-out scrap of paper. They’re also professional-looking, allow advertisers to enter all the ‘fine print’ terms of use without taking up valuable display ad space and potentially less embarrassing for consumers to present, especially for foreign visitors unaccustomed to using coupons.

QR codes – Reveel supplants the need for QR codes and does not require audiences to download an app. QR codes also limit the participation of small advertisers with small display ads. With Reveel, virtually every advertiser can participate, even when they have only very small display ads at least 2″ square.

If your magazine ad is too small to display a Reveel Call to Action (CTA), the publisher may offer the option of displaying your CTA in the masthead (header) of the page or page footer.
Multiple ads displayed on a magazine page
If there are multiple ads displayed on a magazine page that also use Reveel’s service, and there is insufficient room for each ad to display a Reveel CTA on the page, the publisher must display a generic CTA in the masthead (header) or page footer that accommodates all advertisers, e.g., GET INFO & OFFERS FROM THESE ADVERTISERS. In these instances, a CTA that exceeds the normal character limit is acceptable to convey necessary clarity. When audiences snap a photo of a magazine page that contains multiple ads, each ad is displayed as a single tile on a Reveel landing page that audiences can click to expand to view a Reveel landing specific to each respective ad. For ads in digital publications, each ad may be made separately clickable to view a corresponding Reveel landing page, depending on the capabilities of the digital publishing software used to produce the digital edition of the magazine.

Generic CTA suggestions
GET COUPONS & INFO FROM THESE ADVERTISERS
GET DEALS AND INFO FROM THESE ADVERTISERS
GET INFO & OFFERS FROM THESE ADVERTISERS
SEE OFFERS FROM THESE ADVERTISERS

Click here to view an example of a Reveel landing page featuring two restaurant ads.

Multiple items displayed on a magazine page

When multiple items are displayed on the page of a magazine as part of a single ad or editorial, e.g., “The Ten Essential Kitchen Gadgets,” these are displayed as items associated with the Featured tile in a standard Reveel landing page. Featured tiles can click-through to display up to 10 corresponding items that share the same CTA, e.g., purchase.

Click here to view a landing page that displays a Featured tile “Shop the Look” and clicks-through to display associated items that can be purchased.

Reveel landing pages


Your Reveel landing page is displayed after you snap a photo of media using Reveel.it on your mobile browser or by clicking on digital media.

Each landing page is comprised of up to five Calls to Action (CTAs) tiles of your choice, formatted as follows on your Reveel landing page:

One large Featured CTA tile – When clicked, this tile may also display up to nine additional related items that share the same CTA, e.g., products or services available for purchase in a Lookbook, videos, photos, etc.

Up to four smaller CTA tiles – Each tile may include any relevant CTA.

Each tile is identified by one of the following eye-catching graphic icons:

CTA tiles are produced by curating existing content from your official website and media sources. Anyone can create tiles to generate a landing page by entering a title, image URL and destination URL on the Reveel Insertion Order.

Click here to view example Reveel landing pages. Click the ‘Sort’ button at the top of the page to filter by category.

Each Reveel landing page can display up to five Calls to Action (CTAs) that support any type of digital content. You can choose from a wide variety of CTAs. Each CTA includes a corresponding graphic icon displayed on your Reveel landing page. CTA options include:

• Buy
• Chat online
• Click-to-call
• Coupon
• Download
• Email
• Event/Booking
• Information
• Maps/directions
• Menus
• Music
• Photos
• Podcast
• Reviews
• Social media
• Sign-up
• Video

No, that’s the beauty of Reveel’s service. Reveel landing pages are populated with content that you curate from your official media sources, e.g., your website, social media sites, YouTube, etc.

Unless you choose to do so, there’s no additional creative required. Just link each Call to Action (CTA) tile on your Reveel landing page to your existing content. Anyone can create your Reveel.it experience. For each CTA tile displayed on the landing page you only need three pieces of information:

• Image URL
• Destination (click-through) URL
• A title

Reveel can host your content for you for an additional fee. For coupons, Reveel provides a complete mobile coupon experience and you can submit coupon details online using the Insertion Order.

For more about mobile coupons, see the following question in this section: “Can I create mobile coupons with Reveel and and allow consumers to save them to digital wallets?”

Yes, Reveel is designed to integrate with onboard mobile device services. These include:

• Click-to-call
• Maps/directions
• Add event dates to calendars
• Save coupons/offers/passes/tickets to Google and Apple wallets
• Auto-fill forms from contact information
• Add vCards to contacts (coming soon)

Yes, Reveel provides a complete facility to create mobile coupons, tickets and passes that can be saved into Google and Apple wallets. Specify offers, expiration dates, detailed terms of use and other information. You can submit details online using the Insertion Order.

Key features of mobile coupons, tickets and passes:

Proximity-based activation – Specify where and when a coupon is activated based on GPS geofence parameters or proximity to a beacon, assuming the coupon has first been saved to your mobile device.

Beacons and unique identifiers – Supports Estimote beacons and also specifying a unique identifier listed in a coupon. When there is a match, users receive a notification on their mobile device’s lock screen.

GPS locations – Defined by entering the address of the location(s). PassSlot uses Google Maps search to autocomplete possible addresses. There can be multiple locations per coupon.

Quantity restriction – Stop issuing coupons after a specified quantity have been issued

Redemption restriction – Stop issuing coupons after specified quantity have been redeemed

Date restriction – Stop issuing passes after a specified date

Password protection – Only allow download of a pass using a password

Pass Sharing Method – Control Wallet App Share Pass functionality on the back of the coupon

Single use codes – Generate a unique barcode/QRCode for every coupon using Reveel’s built-in coupon creation tool.

Scan to redeem – Reveel supports use of Pass Verifier, a mobile app scanner for merchants, which can be used for redeeming coupons and rendering them invalid after redemption. Reveel can also be integrated into third party scanners via the PassSlot API to determine if a pass is valid or not. Contact Reveel for further information about about scanners for use by merchants to redeem mobile coupons in-store.

Mobile coupon – FRONT

Mobile coupon – BACK

If a merchant sets a limit on the number of coupons, tickets or passes issued or redeemed and that limit has been reached, the following message is displayed when a person clicks on the corresponding media:

Yes, your Reveel landing page may be updated any time after activation. The need may arise because you may have changed the link associated with content on your Reveel landing page, you may want to edit content or replace content that is no longer valid (such as products, offers or coupons) or or you may want to swap out content that audiences are not engaging. Visit your Customer dashboard for a link to an online for to submit changes. Changes may take up to several business days to activate and Reveel is not responsible for expired or invalid content. An additional fee applies to changes.
Yes, Reveel can create your complete Reveel media experience for you. This includes:

• Curate content for your Reveel landing page from your website and other authorized media sources
• Write copy for each Call to Action tile on your landing page
• Write copy for the Reveel.it Call to Action displayed on your print media
• Apply your Reveel.it Call to action to your print media

An additional fee applies and it requires at least seven days notice prior to applicable publication deadlines. Alternately, publishers may provide these services. Contact your publisher representative.

All Reveel landing pages remain active on Reveel’s service for six months from the date of publication, unless you specify that your media expires sooner in your Insertion Order.

After this time, your link expires and if you attempt to snap a photo of the media creative from print or click on the link from a digital source, a web page will display with a message indicating that your Reveel landing page content is no longer available, commonly referred to as a web page ‘404 error’ message.

The activation period of Reveel landing pages may be extended for up to six months for an additional fee.

Yes, Reveel enables magazine publishers to provide readers access to all of the editorial and ad content grouped by categories. This can be ideal for any magazine, but can be particularly valuable for dining, entertainment, shopping, ‘best of’ categorical content, bridal and travel activities. Any magazine can also turn archived content into on-demand directories to increase everyday utility of the magazine for their readership.

Key features include:

• Provide a directory of content for the entire magazine or specific categories, e.g., dining, entertainment, shopping, physicians, schools, bridal, etc.
• Access from cover image, promotional page or onscreen button
• Customizable categories
• Customizable content sequence
• Turn archived content into handy subject matter reference guides that add value to every edition of your magazine
• Take content ‘to go’, facilitate sharing with others, and drive more engagement and value for advertisers
• Creates opportunity to include additional paid advertisers (e.g., with a basic 1-3 tile landing page without including a display ad. Use as a sales tool to get the advertiser started with the magazine and then upgrade them to a display ad with a full featured landing page later.

View a sample content directory for this travel guide: https://reveel.it/reveel/camera/gkbVKO1JdkfemRRmjyN8/1

Audience response tracking & reporting


Reveel does not measure display media performance and viewership
No more than a publisher can say that every magazine they printed was read. Or that every ad was viewed. People will naturally skim through a magazine (or view other media) and only pause to absorb or respond if they’re interested in the material. Consider if you’re a rock climbing aficionado, or are in to hand crafted beer, energy efficient furnaces, snakes as pets or designer couture. You get the picture.

Reveel measures the engagement of high intent consumers
Reveel supplements typical impressions of display media with the ability to for people to explore, learn and buy. As such, we measure the engagement of these high intent consumers, period. They’re the select few who express genuine interest in media that is sufficiently compelling for them to pull out their mobile device, enter Reveel.it and scan the media. Consider further that these same people are hungry for more information (the most clicked content) and subsequently exercise convertible actions that generate leads and potential sales: Click-to-call, find a store, get a coupon, chat with the brand or retailer, request more information, sign-up to receive emails, make a reservation or buy online. We average 2.5 clicks per Landing Page. Many Reveel Landing Pages exceed three clicks per Landing Page.

Reveel multiplies media engagement
Reveel ads typically receive more than one page view per individual. That means that people are subsequently viewing the same ad more than once, yielding multiple impressions, long after they viewed it the first (and often only time) from conventional media. And unlike Reveel, media outlets charge for those subsequent impressions in other channels. Some people even share Reveel Landing Pages with others, either directly through text or email or indirectly by virally posting them on social media, generating further audience interactions. By bridging the gap from print to digital, we multiply the engagement of print, digital, OOH, video and broadcast media.

Reveel makes measuring the audience response to specific ad creative and digital content easy
The Reveel Call to Action displayed on media is the hook that draws the readers attention to take the logical next step to Explore, Learn and Buy after viewing an ad. The Reveel Landing Page presents multiple options to satisfy a range of potential reader interests related to the media they viewed. Since we track the response of both Landing Pages and individual Calls to Action on the Reveel Landing Page, it presents an opportunity to perform split tests of the CTA displayed on the media and the content on the Landing Page across media channels, using the same or different creative. It also creates the opportunity to fine tune Landing Page content on the fly if it’s discovered that specific content does not draw a meaningful audience response.

No click fraud
One hundred percent of our audience interactions are volunteered and published only through official media channels controlled by publishers, there’s never any click fraud. Advertisers would be hard pressed to achieve the same in digital channels.

Reveel enables media outlets to know where to focus their sales efforts
By measuring audience interactions to advertisements, media outlet sales executives can use top performing ads as a guide to focus their efforts ads that are of specific interest to their audience. In doing so, they can then retain advertisers, increase placements per advertiser and sell more advertisers, involving more media channels and increase revenue per advertiser.

Reveel enables publishers to know what editorial content readers want most
By measuring audience interactions to editorials, publishers can use top performing editorial content as a guide to focus their efforts on content of specific interest to their audience. In doing so, they can then retain and build their readership with relevant content as their audience evolves over time and they can readily test response to new types of content, formats, etc.

Sample reports
Click here to view a sample AD report.
Click here to view a sample PUBLISHER report.

Activity is tracked from all print and digital sources and includes:

• Total page views
• Total CTA clicks per page
• Average page views per session
• Average CTA clicks per page
• Click distribution by CTA type
• Click distribution by CTA position on page
• Unique sessions per page
• Conversion rate
• Average session time (coming soon)

Alternately, information can be made available in CSV format upon request.

We routinely hear that one of the reasons that publishers and advertisers are embracing Reveel is because they want to measure the performance of print in the same manner they do digital media. With Reveel, you can track the performance of media by channel and receive a single report that measures audience response from each channel.

Benefits of tracking to publishers and advertisers:

A. We rank the performance of editorial content. Measuring response indicates what readers find most interesting. We provide publishers the ability on an ongoing basis to rethink their regular editorial features based on popularity and value to their readership. If some of content is underperforming, it indicates a lack of reader interest, which could in turn, effect readership volume. We aim to help make publications more valuable to readers by helping keep content relevant.

B. We rank the performance of ads. All things being equal w.r.t. the size and content of an ad, this is an indication of where publishers should invest time selling ads. Better performing ads will attract more advertisers and more repeat ad placements, generating more revenue at lower cost in the long run.

C. Advertisers can receive specific feedback on the performance of their ads and update Landing Page content as needed to test audience response.

Yes! You can track conversions from coupon offers in one of the following ways:

Include a unique trackable coupon code that you can attribute specifically to Reveel channels

Generate a unique barcode/QRCode for every coupon using Reveel’s built-in coupon creation tool. Reveel supports Pass Verifier, an optional mobile app scanner for merchants, which can be used for redeeming coupons and rendering them invalid after redemption. Reveel can also be integrated into third party scanners via the PassSlot API to determine if a pass is valid or not. Contact Reveel for further information about scanners for use by merchants to redeem mobile coupons in-store.

See more about setting coupon redemption rules in response to the FAQ question: “Can I create mobile coupons with Reveel and and allow consumers to save them to digital wallets?

Reveel makes tracking audience engagement from print, OOH and TV media easier and more cost effective

The only way to definitely measure audience engagement in print, OOH and TV media is to display a unique coupon or promotion code, toll free number or vanity URL to consumers. It makes executing omnichannel campaigns more complicated and expensive to execute. Reveel does not require any of these. Audience engagement can be uniquely tracked based on its digitally fingerprinted image and subsequent clicks on our Landing Pages are tracked by unique URL. For brands that want to measure actual conversion, we know that calls, chats, emails or requests for information all came from a specific Landing Page associated with their media. And for brands that want to measure conversion at the register, we can track redemption of a coupon right to the POS and know exactly from which channel the consumer obtained the coupon or offer code.

Yes, Reveel Digital provides a unique URL to the same landing page that can be applied to each digital and social media channel. When your Reveel Landing Page is clicked by audiences in digital and social media channels, you can track Reveel Landing Page views using the analytics tools provided by the site where your media is posted, e.g., Facebook. Depending on whether the user opened the landing page in a native app, e.g. the Facebook app or a browser, you may also be able to track clicks on individual links to content displayed on the Reveel Landing page using the site’s built-in analytics. In all instances, both Page Views and clicks on CTAs on Reveel Landing Pages are tracked in Reveel’s analytics.
Reveel delivers advertisers an audience with exceptionally high intent by combining information and engagement to help advance people through the purchase funnel.

On average, based on a study of all Reveel landing pages from July through December, 2017, every landing page generated at least one convertible action, yielding multiple clicks on information and at least one click on a convertible action.

Why is Reveel audience engagement and conversion so high?

1. The consumer has already viewed an advertiser’s display ad that describes a product or service and has concluded that they want to further engage to explore, learn or buy;

2. The consumer has read the Reveel.it call to action on the display ad and is motivated to take further action;

3. Taking action requires the consumer to use Reveel.it to scan non-digital media (Reveel.it digital media can be viewed with just a click);

4. Consumers clicked 2.6 items per Reveel Landing Page, which included 1.6 clicks on information about the product or service. This provides consumers the confidence they need in taking the next step to convert on their path to purchase; and

5. Consumers clicked on at least one convertible Call to Action. Conversion was based on clicks on the following content displayed on the Reveel Landing Page:

• Make a reservation, book an appointment, request consultation
• Products that take viewers to a brand’s e-commerce experience
• Click-to-Call, Email or Chat online with the brand or merchant
• Watch a video
• Download coupon
• Get directions
• Sign-up

Note that each advertiser may have a different perspective on considering what is a convertible action based on the objective of their ad message.

What information does Reveel report?
Reveel reports track Unique Sessions (tracks each time a user engages media), Page Views (image scans from print or clicks on digital media) and clicks on Calls to Action displayed on your Reveel landing page, along with a conversion rate.

How do Reveel landing pages compare to Google and Facebook ads?
A Reveel landing page is categorically equivalent to a digital display ad (not search ad) on Google or Facebook. For general comparison, the action of using Reveel.it to scan print media or click on digital media to view a Reveel Landing Page is equivalent to a click on a Google or Facebook display ad, although for the reasons stated above, a Reveel landing page represents a higher level of audience intent and converts at a higher rate.

On average, Reveel Landing Pages yield conversion rates that are greater than Google and Facebook ads combined, which are considered leading industry benchmarks.

Compare Reveel.it with Google display ads
Click here to compare the performance of your Reveel.it ad with Google display ads by industry category.

Compare Reveel.it with Facebook display ads
Click here to compare the performance of your Reveel.it ad with Facebook ads by industry category.

Advantages of Reveel over Google and Facebook display ads:

1. Reveel creates more opportunities to generate clicks on each landing page, and subject to the nature of your content, it may lead to several additional clicks each time your audience views your Reveel ad, which means more engagement and a higher probability of conversion.

2. Compare the cost per action with Reveel. Reveel provides a comparatively favorable price to value!

Use your Chrome browser to view and manipulate PDF files as follows:

1. Enable plugins in Chrome

If you don’t have plugins enabled, you won’t be able to install them. To enable plugins, follow these steps.

A. Open your the Google Chrome Internet browser.
B. Click on the Google Chrome menu icon icon in the upper right-hand corner of the screen.
C. From the menu that appears, select Settings.
D. On the next screen, click Advanced at the bottom of the screen.
E. Under the Privacy and security section, click the Content settings option.
G. Find and click the Unsandboxed plugin access option.
H. For the Ask when a site wants to use a plugin to access your computeroption, click the toggle switch to enable it. The toggle switch will change to a blue color when it is enabled.

Note: To disable plugins in Google Chrome, in step 7 above, click the toggle switch so that it turns gray, which indicates it is disabled.
Installing plugins

From now on, when you visit a page that requires a plugin, you’ll receive a prompt asking your permission. Once you agree, the plugin will download and install automatically, or you’ll be taken to a download page that does the same thing.

2. Add PDF Viewer Plugin

GO to https://chrome.google.com/webstore/category/extensions?hl=en. Select PDF Viewer and add it to your browser.

3. Drag PDF file into your browser window

4. Click the ‘Toggle Sidebar’ button located in the top LH corner of the PDF Viewer window. This allows you to view each individual page of a PDF.

5. Drag the selected pages directly to your desktop, folder or email and send to advertisers.

Other tracking information


If magazine publishers provide Reveel their entire magazine in PDF form during Reveel’s production process, we attempt to track when readers snap a photo of content displayed in magazines even if no corresponding Call to Action is displayed on the printed page. In these instances, Reveel will recognize the image but display a message to viewers indicating that the image was recognized by Reveel but no corresponding content is available. The activity is tracked and reported by page so publisher sales teams may consider approaching corresponding advertisers to encourage them to participate in the Reveel program.
Yes, Reveel.it saves your history on your device as website data. It may be accessed in one of the following ways:

Click the ‘History’ button from the home screen of www.Reveel.it on your mobile device or on any landing page;

View your browser history and select pages you have visited (shown as the icon at the bottom right of the image below).

In all cases, you will require an Internet connection to click through from Calls to Action displayed on the Reveel landing page. If you clear your browser cache or cookies, your history will be deleted.

No, all user interactions with Reveel’s service are anonymous. Reveel does not require or provide a user registration facility, although this does not prevent advertisers from collecting such information when audiences click through to their official websites. Reveel tracks user location by their IP address.
No, in fact it could actually increase as a result of Reveel.

Why?

All Call to Action (CTA) tiles displayed on Reveel landing pages are directed to deep links on official web sites or media sources specified by advertisers and publishers. Since Reveel’s landing page displays multiple CTAs, all specifically relevant to the advertiser’s or publishers’ media creative, Reveel creates more opportunities to drive online traffic. On average, when audiences snap a photo of print media or click on digital media to view a Reveel landing page, Reveel generates 2-3 clicks to content on the advertiser’s or publisher’s online properties.

Additionally, here are the key differences between directing traffic to websites and Reveel:

Websites can be difficult and time consuming to navigate – Website home pages often force audiences to ‘start over’ and browse the page to find information that corresponds to specific media creative. This can turn an actionable moment into a lengthy search exercise that can frustrate audiences, resulting in abrupt abandonment. Reveel is all about seizing the moment of inspiration and converting it into action. Reveel’s landing pages provide audiences an instant outlet to exercise what’s top of mind when viewing media creative that interests them.

Not all websites are optimized for mobile display – If a website is not optimized for mobile display and you have to ‘pinch and zoom’ your screen repeatedly to view content or resize links and buttons so you can click them with your finger, expect a high rate of audience abandonment. Reveel’s responsive design automatically detects if you’re on a mobile device, tablet or computer and displays a visually stunning, optimized landing page experience.

Websites scatter information across pages – When your display ad has succeeded in capturing your attention, the last thing you want to do is to conduct a scavenger hunt to find additional information, especially when you’re using your mobile device. Reveel creates a smarter landing page experience that presents everything you most likely want to know about a specific product, service or subject matter by displaying contextually relevant Calls to Action (CTAs). These CTAs answer the questions readers want to know, right now.

Websites usually require two hands for navigating, browsing and searching pages – Unless a website’s landing page displays a single, clickable CTA, you’re likely going to need two hands to search through the site and find everything you need. The entire Reveel mobile experience can be performed with one hand. Each CTA is accessible with a single tap on a mobile device or click on a computer.

Audiences have to enter a unique web address for every ad – If you have to enter a unique web address to visit every site associated with media, it significantly reduces the odds of you engaging with any media at all. Reveel enables access to all content in a printed magazine. Enter Reveel.it on your mobile browser once and you’ll be inspired to explore more media content.

Visitor activity may not be tracked and reported – Unless the advertiser’s web page has installed an analytics package, you may never know what people clicked, how long they visited, their location and much more. Reveel’s built-in analytics provides detailed reporting of every audience interaction with your media.

No, Reveel does not save the photos you capture of media on your mobile device, so no storage is consumed for this purpose.

Advantages of Reveel vs. other technologies


Image-based technology is reaching the masses in a big way. It includes image recognition to enable audience engagement, visual search to find similar items online, Artificial Intelligence (AI) to identify real world objects based on their attributes and match them with specific or similar objects or people (e.g., facial recognition or products) and Augmented Reality (AR) to enhance images with an interactive experience (e.g., see yourself with different hairstyles, eyeglass frames or your living room with new furniture). These technologies represent a priority investment of leading mobile players including Apple, Google, Pinterest, Amazon and others. It is projected to be a $25B market in 2019 and scores of apps have been introduced and are launching every month. Publishers are adopting these technologies in various ways to engage their audiences to build brand awareness and convert interest into action.

Reveel is the first company to package image recognition technology with a turnkey service that includes creating landing pages for publishers and advertisers, delivering an omnichannel media experience and measuring audience response – everything advertisers are asking for. Our service meets these needs and helps build better connections between media outlets, advertisers and audiences At the same time, we harness the growing expectation of consumers to interact with print media in the same manner as they do in digital, which makes media more attractive to a broader audience.

Here are the key differences between displaying a website home page on media creative and using Reveel:

Website home pages can be difficult and time consuming to navigate – Website home pages often force audiences to ‘start over’ and browse the page to find information that corresponds to specific media creative. This can turn an actionable moment into a lengthy search exercise that can frustrate audiences, resulting in abrupt abandonment. Reveel is all about seizing the moment of inspiration and converting it into action. Reveel’s landing pages provide audiences an instant outlet to exercise what’s top of mind when viewing media creative that interests them.

Not all websites are optimized for mobile display – If a website is not optimized for mobile display and you have to ‘pinch and zoom’ your screen repeatedly to view content or resize links and buttons so you can click them with your finger, expect a high rate of audience abandonment. Reveel’s responsive design automatically detects if you’re on a mobile device, tablet or computer and displays a visually stunning, optimized landing page experience.

Websites take longer to navigate and can result in losing the moment of audience interest – When your display ad has succeeded in capturing your attention, the last thing you want to do is to conduct a scavenger hunt to find additional information, especially when you’re using your mobile device. Websites tend to scatter information across pages and requires poking around to obtain the information of interest. In that moment, you can lose your audience. Reveel creates a smarter landing page experience that presents everything you most likely want to know about a specific product, service or subject matter by displaying contextually relevant Calls to Action (CTAs). These CTAs seize the moment of audience inspiration and provide instant answers to questions that are top of mind.

Websites usually require two hands for navigating, browsing and searching pages – Unless a website’s landing page displays a single, clickable CTA, you’re likely going to need two hands to search through the site and find everything you need. The entire Reveel mobile experience can be performed with one hand. Each CTA is accessible with a single tap on a mobile device or click on a computer.

Audiences have to enter a unique web address for every ad – If you have to enter a unique web address to visit every site associated with media, it significantly reduces the odds of you engaging with any media at all. Reveel enables access to all content in a printed magazine. Enter Reveel.it on your mobile browser once and you’ll be inspired to explore more media content.

Visitor activity may not be tracked and reported – Unless the advertiser’s web page has installed an analytics package, you may never know what people clicked, how long they visited, their location and much more. Reveel’s built-in analytics provides detailed reporting of every audience interaction with your media.

Here are the key differences between QR codes and Reveel:

QR codes require downloading a mobile app – This has been proven to be strong deterrent to audience engagement. The creative must also provide instructions on where to download the app and it must be deemed worthy of being a longstanding addition to your mobile device home screen, otherwise, audiences won’t bother to take the time download it and the opportunity for engagement can be lost. With Reveel, there’s no app to download, so it’s fast and easy for audiences to engage.

QR codes are typically designed to direct audiences to a single call to action – Limiting Calls to Action limits the opportunities to satisfy an audience’s interest. Just offering a BUY NOW experience can lead to abandonment because you have not been provided with sufficient information for decision making. The ‘More Information’ Call to Action is consistently ranked among the highest Calls to Action viewed by audiences on Reveel’s landing pages.

QR codes can require custom programming to create unique landing pages – To make a compelling landing page requires creating a unique experience and that can require a programmer and/or web designer, which takes more time and money. Reveel’s template-based landing pages are easy for anyone to create, are visually eye-catching and can contain multiple Calls to Action. No programmers and no web designers required!

QR codes must be made sufficiently large enough to be recognized when scanned – QR codes can compromise media creative aesthetics and consume space, making them unsuitable, especially for small format ads. Reveel enables every advertiser participate, even when there are multiple advertisers on a page as long as at least one of the images is 2” square.

Visitor activity may not be tracked and reported – Unless the advertiser’s web page has installed an analytics package, you may never know what people clicked, how long they visited, their location and much more. Reveel’s built-in analytics provides detailed reporting of every audience interaction with your media.

Here are the key differences between AR and Reveel:

AR requires downloading a mobile app – This has been proven to be strong deterrent to audience engagement. The creative must also provide instructions on where to download the app and it must be deemed worthy of being a longstanding addition to your mobile device home screen, otherwise, audiences won’t bother to take the time download it and the opportunity for engagement can be lost. With Reveel, there’s no app to download, so it’s fast and easy for audiences to engage.

• AR is primarily designed to enhance a user experience by overlaying text, graphics or animation on a mobile device
This may take the form of displaying clickable ‘hot spots’ on the screen that corresponds with the image or media in the screen’s viewfinder. Creating these experiences can require time consuming customization (and costly) programming. They are also limited to use with a mobile device camera, so unlike Reveel, experiences are not accessible from other forms of digital media, e.g., digital magazines, social media, email campaigns, etc.

AR relies on identifying media by rendering the media with watermarks – This requires creating a special version of media and adds an unnecessary step in the ad creative production process. Reveel uses media creative ‘as is’ without modification so the same creative can be used across media channels without having to involve a graphic designer to modify media.

Visitor activity may not be tracked and reported – Unless the advertiser’s web page has installed an analytics package, you may never know what people clicked, how long they visited, their location and much more. Reveel’s built-in analytics provides detailed reporting of every audience interaction with your media.

Here are the key differences between AI and Reveel:

AI requires downloading a mobile app – This has been proven to be strong deterrent to audience engagement. The creative must also provide instructions on where to download the app and it must be deemed worthy of being a longstanding addition to your mobile device home screen, otherwise, audiences won’t bother to take the time download it and the opportunity for engagement can be lost. With Reveel, there’s no app to download, so it’s fast and easy for audiences to engage.

AI is designed to recognize real world objects, not specific media – AI technology works by taking pictures of objects, e.g., a chair, and identifying attributes of the chair compared against a massive database of chair images. Unless the specific chair captured in a photo exists in the AI database, it will not be recognized. Instead, similar chairs will be returned in results. Reveel is specifically designed to recognize media, not categorically identify real world objects.

AI experiences are limited for use with a mobile device camera – Unlike Reveel, AI experiences are not accessible from other forms of digital, video and broadcast media.

Visitor activity may not be tracked and reported – Unless the advertiser’s web page has installed an analytics package, you may never know what people clicked, how long they visited, their location and much more. Reveel’s built-in analytics provides detailed reporting of every audience interaction with your media.

Production schedule and process


Reveel works in parallel with your existing production process. You set the schedule with our production staff and we deliver. You don’t change a thing. There are two steps in the process:

1. Send us your media to be digitally fingerprinted. At this time we’ll also provide you with a Call to Action for you to apply to your media. We work in real-time with your production staff to meet deadlines.

2. For print media, Reveel produces landing pages after you go to print and before your media is first available to consumers. We generally produce landing pages for review within three business days.